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[PDF] E-retailers' Expansion To Social Media Platforms: Rol

 
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MessagePosté le: Mar 27 Juin - 14:15 (2017)    Sujet du message: [PDF] E-retailers' Expansion To Social Media Platforms: Rol Répondre en citant


E-retailers' expansion to social media platforms: Role of business model alignment
by Erik Ernesto Vazquez Hernandez



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How does e-business model alignment affects e-retail? This books provides a general overview of how alignment in the digital age provides competitive advantages. It theoretically argues the nature of e-retail businesses and social media platforms and empirically tests research hypotheses. In doing so, the book provides a guideline to understand e-business model alignment and optimize marketing and communication channels.













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